got milk?

got milk relaunch

When you’re asked to re-invent one of the most iconic advertising campaigns to date, you do it right.

By using jaw-dropping ugc, crazy-catchy music & Lyrics, and a world champion swimmer.

This ain’t your mama’s ‘got milk?’ ad.

the results

3.2 Billion Views -
Over 3000 #gotmilkchallenge TikTok videos created -
Made the Top 10 List on Sportscenter -
#2 on the Reddit  front page  - 
Top sports verticals weighed in: ESPN Twitter, Barstool Sports, USA Today ForTheWin!, CBS Sports, Sports Illustrated 
Even pop culture took notice, including People.com, TMZ , Hollywood Life;  plus fashion/beauty with Glamour

tv & digital

during these “unprecedented times” people had already done something pretty precedented - they went out and got milk. a lot of it.

AND NOT JUST THAT, THEY GOT WEIRD AND WILD WITH IT and shared it with the world.

so AFTER HIGHLIGHTING the amazing things people have already been doing with milk in our tv spots,

We asked everyone else to show us what they got.

TIK TOK - #GOTMILKCHALLENGE

TO KICK OFF THE SOCIAL PORTION OF THIS CAMPAIGN, a tik tok challenge was created where we asked people to:

1. pour a glass of milk 2. do something amazing 3. try not to spill it.

It was kicked off during what would have been the 2020 summer olympics with olympics gold medalist swimmer, katie ledecky, swimming the length of a pool while balancing a glass of chocolate milk on her head.

needless to say it caused a stir, but what happened after exceeded all of our expectations.

by the end of the day the video had been picked up by multiple sports accounts and even aired on the top 10 list on Sportscenter.